Webinars are rapidly gaining popularity and now play a major role in how businesses interact with their target audience. In particular, webinars allow a business to reach out to an existing client and give them more information about what is happening within the organisation. Webinars can also provide the perfect opportunity for an existing customer to make a purchase. Given this importance of webinars, businesses must make sure that they organise their webinars in the best way possible.

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Webinars differ from traditional seminars in a few ways. Firstly, they are not a one-time event, unlike a seminar. They can last anywhere from several hours to several days. In addition, unlike a seminar, webinars do not need to be attended every day, although you will almost certainly need to update your presentation on a regular basis to ensure that new attendees receive all the information that they need. Finally, unlike a seminar, where attendees are required to turn up at the same time, webinars can be hosted at any time of the day or night.

 

Now that we have established what webinars are and how they differ from traditional seminars, we can look at the question of how long should a webinar be? The answer is: as long as you use webinar software to host it! There are two main types of webinar software: hosted and stand-alone. Both offer different features and benefits, so it will depend upon your individual needs which type you choose to use.

How Long Should A Webinar Be?

 

Hosted webinars use a special server in order to store, track, and distribute your presentations over the internet. The advantage of hosted web seminars is that you are able to create them on-demand, to suit your audience and schedule. For example, if you want to hold a training course at the weekend, you can simply create a class at the weekend. This reduces your overall costs, because there's no running up and down the aisles in order to reconvene for another meeting.

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Stand-alone webinars are generally instant, with a live chat function for your audience, and they also have a set schedule. However, one of their biggest disadvantages is that your presentation is open to anyone who picks up your email, even if they can't attend the actual webinar. In other words, if you have an audience who lives in Pakistan but you send out your presentation to them via email, you're not really giving them a chance to get involved in your program. With instant webinars, you can segment your audience, so that people who've expressed interest in your program can be informed first without having to miss the rest of the presentation. As long as your webinar software allows segmentation, you can segment your audience and deliver your presentation to a smaller, more targeted group.

 

You might wonder, then, how long should a webinar be? Well, this ultimately comes down to how much you're willing to spend on webinars. If you want to run successful conferences and not spend a fortune on them, you should consider free webinars. Yes, you can buy webinars with paid services, but if you're willing to spend just a few dollars a month on your webinar advertising campaigns, you'll save money in the long run. Free webinars, especially those that use slide-up presentations, allow your audience to see your information on the screen, in real time, which will drive more visitors to your site than a paid webinar ever could.

 

There are other options that you should consider if you're concerned about how long a webinar should be. One option is screen sharing. Screen sharing allows your attendees to share your PowerPoint or screen with their colleagues, family members, and even guests who may be following your PowerPoint presentation online. Through screen sharing, you can have your attendees to view your presentation on their computers at home, in the office, or anywhere in the world, and as long as they have access to a computer with internet, they can view your presentation. In addition to having your attendees share your slides, you can also provide them with a copy of the presentation so they can continue to work on it after they've viewed it.

 

Lastly, you need to make sure that your audience is able to find your website after they've viewed your presentation. This is where webinar software can come in handy. If you use web seminar software, it will automatically provide links to all of your websites and social media pages after they have watched your presentation. This helps your audience to find you quickly so you can get back to work. It will also make sure that they can easily find the information they need to follow up on your blog or squeeze page or sign up for your newsletter.

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